LinkedIn is a professional social media platform available on both web and mobile, launched in 2003 and now owned by Microsoft. It plays a central role in today’s job market, connecting professionals, employers, and organizations.

LinkedIn offers a range of benefits, including building professional visibility, expanding your network, searching for jobs, developing your personal brand, showcasing credibility, and staying informed on industry trends. It’s widely used by both job seekers and employers—one survey found that 87% of recruiters rely on LinkedIn to evaluate candidates.

For companies, LinkedIn also provides opportunities to strengthen brand presence, engage with industry groups, and participate in professional conversations.

View Linkedin Profile Resources 

Why You Need a LinkedIn Profile

1. Strengthen your resume
2. Help hiring managers and recruiters find you
3. Manage your professional contacts  - past and present
4. Network, network, network 
5. Build your professional brand